Demand Generation Manager

Are you our new Demand Generation Manager? We built Ouriginal to champion originality and fight plagiarism. Help us spread the gospel with smart lead generation campaigns and marketing automation.

Put your love of demand generation and growth to use and join our journey when we transform the EdTech world. We believe learning, knowledge, and creativity stems from promoting original thinking. That is why we built Ouriginal, safeguarding authorship and creative output by delivering a fully-automated system for checking text originality and preventing plagiarism. Already the leading player in Northern Europe, we have been gearing up to support a growing international expansion.

Now we are looking for the next marketing star to manage demand generation. As our Demand Generation Manager, you will support our global growth plans through smart lead generation campaigns. You will also be using the power of Marketing Automation to make sure we are nurturing leads throughout the buyer's journey.

Main responsibilities

  • Build, manage and optimise marketing campaigns to generate leads.
  • Build, manage and optimise marketing automation programmes.
  • Set and manage the budget for paid channels.
  • Track performance for planning, reporting and analysis.
  • Collaborate with and enable growth within each commercial business unit (direct sales, partner sales).

What skills and experiences do you need to have

  • You have at least two years of experience from demand generation, lead acquisition, or similar, preferably within B2B Tech (bonus points for EdTech).
  • You have experience in building and managing marketing campaigns across a variety of channels.
  • You are comfortable running end-to-end performance analysis for continuously optimise your campaigns.
  • You have a passion for what you can learn from data through an analytical mindset and by staying curious. Google analytics and Excel are friends of yours.
  • You have worked with or managed a marketing automation platform like HubSpot, Marketo, or Pardot.
  • You have a proven track record of your demand generation success.
  • Your communication and presentation skills, both written and verbal, are excellent.

What sets you aside

  • Like us, you love to make things happen: you see an opportunity – you go for it!
  • You believe in the positive force technology can be in education and would like to be part of a force for good in this world.
  • You understand that while we all play important roles, the success lies in how well we work as a team.

Other information

  • For this position, you can work in either one of our offices in Stockholm, Sweden or Cologne, Germany.

If you want to join an international fast-growing EdTech company with a proven track record, taking on the challenge to become the global market leader, hit apply today!

Or, know someone who would be a perfect fit? Let them know!

Subbelrather Str. 15
50823 Köln Directions


Gustavslundsvägen 135
167 51 Stockholm Directions

Our culture

When we enter international markets we do it with a local approach. Therefore, it is essential for us to have knowledge about the local markets  - and to be present. We work globally and act locally. 

At Ouriginal we offer a diverse environment in terms of languages and backgrounds, where you will be challenged with great responsibility in a fast moving industry. EdTech is digitizing the educational sector and our goal is to constantly develop our product to create better digital solutions.


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